What is SERP and how does it work?


The Internet has become an integral part of human life today. Nowadays, you get information on any subject by searching it on Google. Whenever we search, then we see 8 to 10 blue links at the first page. In the following, we want to see how these 10 links are placed as a result of Google pages.

What is SERP?

SERP (search engine results page) is a web page you see in the result of search engine. Like fingerprints, SERPs are unique, even two users search the same query. this is because of Google personalizes search results.

An example of a SERP

Why should we care about SERP?

If the rank of a web page is high, automatically it appears on the first page. It can help the increasing the number of visitors. Good to know that more than 90% of consumer traffic goes to website that rank on the first page of Google search result.

In this article, we take a look at Google. Because Google is holding over 80% of market share over the world. So we will focus on their feature and algorithms.

What are the features of a SERP?

SERPs down in the following 3 ways:

1. Rich Snippet:

These add extra visual to a result. like:

  1. Stars in product reviews
  2. Video
  3. Image
  4. Sitelinks
  5. Tweets
  6. Article
  7. Shopping product
  8. Sponsored
  9. Q&A Snippet
Stars in product reviews (Rich Snippet)

2. Paid Result:

If you want to get your website to top the search engine, you can take the help of Google Ads. The result which come in SERP with this way are called Paid Result.

3. Organic Result

It is result of any data related to a search query placed in the SERP of Google’s search engine with the help of SEO.

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